In 2006, Geza Schön created the Escentric Molecules brand, a perfume brand that emphasizes only individual molecules. In 2016 he received the Outstanding Artist Award for interdisciplinarity. Escentric Molecules focuses on the Iso E Super molecule, artificially formulated in the perfume laboratory. The special thing about the smell of this molecule is that it first seems to disappear and then comes back 'smooth'. In addition, Iso E Super has the same effect as natural pheromones: it makes you more attractive to the opposite sex!